In February we launched the first of our Living Room series webinars, Communication for Integration, a series of one-hour online seminars that explored this topic from a range of different perspectives. Below are the recordings from sessions one, two and three.
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Session One: Audiences and messaging for communication campaigns
Speaker: Steve Ballinger, Director of Communications for British Future
British Future is an independent think tank which engages people’s hopes and fears about integration and migration. In this webinar Steve discusses how civil society organisations, local authorities and individual practitioners can build effective narratives and communication campaigns which successfully combat hate crime and prejudice. Drawing upon a range of original research and analysis of previous campaigns, this is an evidence-based, jam-packed webinar looking at how to engage the right audience and use the correct messaging to increase the likelihood of success.
Webinar recorded: Wednesday 12th February 1300 – 1400
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Session Two: The local view – overcoming communication strategy challenges
Speakers: Claire Tulloch & Charlotte Gough, Social Integration Communications Managers for Blackburn with Darwen Council and Walsall Council
Social Integration Communications Managers Claire and Charlotte discuss some of the key challenges they have faced in sharing positive stories and promoting the integration agenda and how they have overcome them. This webinar explores how these challenges have shaped their communications strategy and how relationships with a variety of stakeholders are key to its delivery.
Webinar recorded: Wednesday 19th February 1300 – 1400
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Session Three: Effective storytelling
Speaker: Emma Harrison, CEO of IMIX
IMIX builds organisations’ capacity to effectively communicate on migrant, refugee and integration issues. In this webinar Emma shares the common challenges organisations face in sharing their stories with the media and the wider public. Emma explores the practical tools organisations can use to communicate with the media and create effective, compelling stories with limited resources.
Webinar recorded: Wednesday 26th February 1300 – 1400
